Senior product designer bridging UX craft, technical complexity, and brand

I recently co-founded Yuki, a Web3 design and UX agency. Before that I spent years building product and leading design teams at HubSpot. I bring a decade plus of experience making complex things clear and brands people believe in.

Most of my career has been spent on products where simplifying the wrong thing makes everything worse. Learning to tell the difference is the skill I've spent the last two decades building.

Read more about me

What people say

Gráinne Dunne

Gráinne Dunne

Principal UX Product Designer @HubSpot


"Ros brings a rare combination of strong management skills and hands-on design expertise - something that's not easy to find. He's an empathetic manager who also knows how to execute and deliver at a high level.

He's genuinely one of the best designers I've had the pleasure of working with. His eye for detail is exceptional, and his relentless focus on solving real customer problems consistently raises the standard for everyone around him. Ros has a way of bringing out the best in a team while still leading from the front, an invaluable quality in any organisation."

Paddy Corr

Paddy Corr

CTO @ Safi


"Working directly with Ros as a Tech Lead at HubSpot was fantastic. He could quickly iterate and validate complicated customer needs to develop really clear, right sized designs for engineering. He could run ideation across a wide range of stakeholders to align expectations effectively and move us past ambiguity really quickly.

He is a clear design leader in any group I've seen him work in, not only providing great designs but helping all those around him with design thinking too.

I would recommend him wholeheartedly for any team."

Tim Merrill

Tim Merrill

Sr Director of Product Design | AI & Enterprise SaaS | Ex Salesforce, HubSpot, Bullhorn


"Incisive, clear, highly self-directed, and an exacting eye for detail, Ros was a force multiplier on our HubSpot design team. He's the kind of quiet, thoughtful presence that others seek out for counsel and camaraderie, elevating both a product and a team.

Ros has consistently led the design of complex, cross-functional projects, untangling legacy systems, aligning stakeholders across multiple teams, and staying focused on what moves the needle for users. He also played a central role in building the Dublin UX team almost from scratch, being involved in nearly every hire as the team grew, and helping to establish the design culture and practices that made it thrive.

He sweats the details without losing sight of the bigger picture, drives alignment across complex cross-functional projects, and consistently champions the people around him over himself. Humble, talented, and deeply collaborative, Ros earns trust at every level and I'd hire him again without hesitation."

Dan Whelan

Dan Whelan

Design @ TIVE. Ex-HubSpot, UX Design Lead


"Ros was my manager for a number of years at HubSpot and is someone who made that period for me, one of the highlights of my UX career so far.

What's it like to work with Ros? Our weekly 1:1's were a relaxed space to share my work and seek his feedback and perspective. Ros always knew the right questions to ask to help me to unblock myself when there was fog. He would encourage me to push myself and ask "why" - and keep asking "why" - until I get to the real core of the problems I am trying to solve. It's these types of servant-leadership management approaches that, in my opinion, separates good design managers from great ones, and Ros' ways of working certainly rubbed off on me and everyone else around him.

He sets a high bar for design quality while also trusting in his team, empowering us to be ambitious in our design thinking and to continuously challenge ourselves to push for better. Ros made sure to give his team the space to do our best work, knowing when to step in to be visible and provide direction and when to be hands off. That trust and that dynamic translated directly into - and contributed to - my own professional growth, resulting in my promotion to Design Lead.

He also has a natural talent for big picture thinking, which kept our work grounded in clear product strategy, being the translation layer helping us to balance broader company direction and vision with the execution work we do day to day. Even when projects got complex or business priorities changed, Ros helped us to focus on what mattered.

I highly recommend Ros and would work with him again without a second thought."

Barbara McCarthy

Barbara McCarthy

Chief Information Officer @CoolPlanet


"Ros is great to work with. I attended many design workshops where he brought a large number of stakeholders and team members together to walk people through proposed concepts, detailed designs, workflows, research, etc. He had a fantastic way of bringing groups together even when consensus might have been tricky.

His attention to detail is second to none and he has a very high bar in terms of the customer impact of design.

Everyone loved working with Ros - he is incredible at his job as a serious design thinker, designer and problem solver but also has a lovely way of progressing projects to deliver the highest of quality. He also grows/mentors/coaches the people around him.

He was an integral part of growing the design function in HubSpot in Dublin and had an incredible knack for spotting talent. I would happily work with Ros again if ever given the chance. He's a complete gem!"

Email copied to clipboard